Roberto Cavalli recently designed Coca-Cola packaging in his signature mix of animal print and sensuality for the Italian market (sidebar: why do they get all the random cool stuff?).
"For Fall 2008, the chic'est bevvy on the block will undoubtedly be Coke Light in bottles designed by Cavalli. The limited run of 300,000 bottles will be distributed exclusively in Italy from September through December. "I had a lot of fun creating three different "dresses" for the legendary silhouette of the Coca Cola Light Contour. They are seductive and feminine, in typical Cavalli style. They’re designed for the world of young people, which has always been a great inspiration to me," notes the designer." Via Fashiontribes.I definitely think they look cool but how pointless is this? Would you buy them? If you did, would you be drinking them or just keeping them as keepsakes? I mean I know I bought four copies of the Black Vogue Italia and only opened one, but aren't these Coke bottles a little frivolous...or is that what makes it haute? I don't know people...Even as a fashion maven I'm thinking this is a bit pointless and am going to say it's a Not but let me know your thoughts.
