*Play the following song while reading the story:
Nike is coming under fire after unveiling their new ad campaign for the release of their new shoe the Hyperdunk which is supposed to be their lightest and strongest basketball shoe ever. Critics say the ads are homophobic and downright offensive to others. Personally, I think they're just pretty gay.
Nike released the following statement:
Nike is strongly opposed to discrimination of any kind and has a long history of supporting athletes regardless of their sexual orientation. The advertisement in question is based purely upon a common insight from within the game of basketball - the athletic feat of dunking on the opposition, and is not intended to be offensive.
However, after listening to concerns expressed around specific executions, we have decided to drop them from the campaign to underline our ongoing commitment to supporting diversity in sport and the workplace.
Nike has a strong record of support for diversity and is proud to have been honored with a 100 percent score over several consecutive years in the Human Rights Campaign Foundation's Corporate Equality Index.
Check out the rest of the ads under the cut.
