Tuesday, April 29, 2008

Fashion Breathes New Life Into McDonald's Image

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Oldfield, second from right, sits alongside McDonald's staff wearing new line.

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Chic patterned blouse and scarf that distinguished the collection.

Photos courtesy of The Daily Mail


Fancy that! McDonald’s is going for a new look, make over courtesy of designer Bruce Oldfield. Sean "P. Diddy” Combs and Tommy Hilfiger were the other designers considered for the job, but Oldfield is equally as talented, having dressed the likes of Catherine Zeta Jones and the late Princess Diana. The new McDonald’s uniforms that are set to hit only United Kingdom chains for the time being, is a move for an image overhaul the fast food empire is pushing for.

McDonald execs feel that wiping away their unhealthy and environmental negative perception can be achieved through fashion. In a bid to attract a more stylish and health-conscious stream of consumers to its doors, Oldfield has assembled a hip collection for McDonald’s that includes suits for managers complete with biscuit hue dress shirts and mocha or black colored ties. Polo shirts, blouses, scarves, skirts, and cargo pants in variations of mocha and black tints are in store for the wardrobe of Mickey D workers.

In my opinion, the collection is safe with the blouses and scarves for female workers being the only true sophistication from previous McDonald’s uniforms. Knowing that P. Diddy was in contention for designing the new uniforms, I’ll always wonder what the Mickey D’s attire would have look liked under the Sean John veil!